The opening ceremony was attended by Dr. Jonathan Choi, Standing Committee Member of CPPCC, Chairman of the Chinese General Chamber of Commerce(CGCC), the Guangdong-HK-Macao Bay Area Entrepreneurs Alliance, Sunwah Group and Jonathan KS Choi Foundation, as well as leaders from the Chongqing Municipal Government, the United Front Work Department, and the Yuzhong District Government. Also in attendance were consuls general and representatives from various countries, including Japan, Italy, Vietnam, Uruguay, Cambodia, the UK, and Myanmar, as well as representatives from the Hong Kong Special Administrative Region and the Hong Kong Trade Development Council.

The Choi Centre is a non-profit cultural venue operated and managed by the Jonathan KS Choi Foundation. It aims to foster people-to-people diplomacy, economic and trade cooperation, and mutual understanding through international cultural and artistic exchanges. Currently, over ten such centers have been established across multiple countries and regions worldwide. The newly opened Choi Centre of Chongqing in Yuzhong has introduced Groupe Bertrand, France’s premier independent hospitality group, featuring the Southwest China debut of its century-old patisserie brand Angelina. Additionally, WHATEVER COFFEE, a boutique coffee brand founded by internationally renowned actor Daniel Wu, has partnered with Sunwah Tea (a subsidiary of Sunwah Group) to launch the Sunwah Tea & Whatever Chongqing Concept Store, promoting innovative tea and coffee culture. The center also features dedicated spaces such as art exhibition zones, tasting areas, and VIP lounges, offering the public a more international, diverse, and high-quality cultural and lifestyle experience.