Media is one of the fastest growing industries in China. According to the CNNIC report, China mobile users reaches 904 million. China Film Bureau estimated that cinema visitors were 17.27 billion in 2019 with box office reached 100 billion. The total number of screens soars to 70,000 pieces, the world's number one. With growing middle-class affluence, more leisure time, the need for entertainment is accelerating.

Sunwah Media operates film and TV production facilities and distribution networks, cineplexes, media planning services and film parks with a mission to provide entertainment to audience across China and around the world.

Produced by Sunwah Media, the McDull animated feature series have been shown for the fourth time in cinemas across the country. Besides being the box office king for multiple times, one of the series "McDull me and my mum" won the Golden Horse Award in 2015. Hong Kong Chief Executive commented the honor as "the pride of Hong Kong". In cooperation with the Beijing Film Academy, Sunwah established the Jonathan KS Choi Film Cultural Centre and the Jonathan KS Choi Film & TV Innovation Centreto support training of media talents.