From December 28, 2025, to January 2, 2026, the National Finals of the SUNWAH CUP THE21THCHINA - ASEAN PAGEANT ON ETIQUETTE CHINA FINALS were held in Yangshuo, Guilin. Outstanding contestants from across the nation gathered by the Li River to participate in the event.

Co-organized by the China-ASEAN Etiquette Competition Organizing Committee, the RCEP Industrial Cooperation Committee, Hong Kong's Sunwah Group, and the Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurs Alliance, the competition adopted the theme "Ode to the Li River, Bonded by Fishing Flames", attracting cultural scholars, tourism experts, entrepreneurs, and media representatives to witness this significant occasion.

In his speech, Dr. Jonathan Choi, Standing Committee Member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), Chairman of the Greater Bay Area Entrepreneurs Alliance, President of the Chinese General Chamber of Commerce (Hong Kong), and Chairman of Sunwah Group, emphasized the commitment to building more resource platforms connecting ASEAN and Belt and Road countries, fostering mutual understanding between China and the world.

This year's finals introduced an innovative model integrating "landscape, culture, and etiquette", injecting new vitality into the convergence of cultural and tourism development. It also showcased the poised elegance and profound cultural literacy of China's youth in the new era.